Rebrand or die trying...

UX + UI + User Research + Insomnia

I joined CommonBond right when they were kicking off a complete and total *internal* rebrand project. If you're not familiar with rebrands, holy moly they are a lot of work. Usually companies hire an external agency to do it. Anyways, I ended up owning a few big pieces to that puzzle...

Create a new digital design system, scale that system to our all of our apps, redesign the product marketing website with that new system, and build that newly designed website in a new software—in two months. I’m not crying… you’re crying.

Houston, we have some problems...

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TURN PROBLEMS INTO OPPORTUNITIES...